Activating Magic, Muse, and Genius
Phenomenal Museum is a live, guided experience that restores the museum’s original Greek meaning (mouseion): to sit with the Muse.
Phenomenal Museum dissolves the distance of the modern museum, guiding you into an immediate, felt relationship with the objects that call to you.
Commune with Art
Through intuitive exploration and collective storytelling, you awaken imagination, discover new ways of perceiving, and connect with others in an “interspace.”
Activate through Ritual
Experience Genius
Through guided visualization, attentive looking, ritual listening, and collaborative play, you learn to sense the hidden stories, energies, and meanings that live inside each object.
Phenomenal Museum Activations Have Taken Place at
“Phenomenal Museum made a big impact on me and how I approach not only art in museums and galleries but also random objects on the streets of the city, which is essentially one huge living, breathing museum. It gave me a different relationship with what I was looking at, where I was, what was around me, a one-on-one connection with items and elements that I have seen and hustled past dozens, hundreds, or thousands of times without giving them a second thought.” - Mark Rifkin
Phenomenal Museum at the MET
Your contribution enables Phenomenal Museum to become a regular public offering at The Met and to take its first steps as its own foundation.
Photo by Max Borenstein